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flooringfoundations.com
Helping Flooring Professionals Sell With Confidence & Integrity.
My journey in floor covering began in 1993, where I discovered I loved helping families find the perfect floor for their lives. Every project became more than a sale—it became a custom solution for the people walking through the door that day.
Over the years, my role in the industry has changed. No longer a store owner or retail salesperson, I help provide solutions from the manufacturer’s side of the process.
This perspective highlighted an opportunity to educate salespeople and provide a better experience for the consumer. Years ago, I created Flooring 101 years ago as a way of introducing new salespeople to flooring. It became the cornerstone of Flooring Foundations.
Flooring Foundations is an interactive selling system designed to introduce sales associates to all aspects of selling floors.
It consists of eight modules with more than one hour and twenty minutes of instructive roundtable videos, character role playing, and corresponding PDF Workbooks.
Beginning with an introduction to the world of flooring, we then explore upgrades, financing, understanding our customers, personal branding, building value into every job, and understanding the importance of not selling on price.
This course is designed for you to learn at your pace and revisit the material whenever you need it.
The goal is for you to gain confidence on the sales floor while helping your customers discover a finished floor worthy of the life lived on it.
Sales performance doesn’t happen by accident. It happens before your customer walks in the door.
Selling flooring isn’t a game.
Flooring Foundations equips sales teams with the knowledge, confidence, and preparation to excel in every customer interaction.
Whether you have a question, want to learn more, or just want to say hello, feel free to reach out.