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Flooring 701 teaches us it is okay to say “NO” when a customer pushes back on the cost of their project. We learn how to handle pushback because a fair price is fair for all parties.
Pull up a chair and join the conversation.
In Flooring Foundations 701, Victor sits down with Casey, Mike, and Woody to discuss one of the most challenging moments in every flooring sale—hearing a customer say, “You’re too high.”
Together they’ll explore why the first solution isn’t lowering the price.
You’ll learn practical ways to respond to sticker shock through participation, value engineering, financing, adjusting the scope, and communicating the value already built into your recommendation—all while strengthening trust and protecting your credibility.