Flooring 201 is all about dessert. Selling upgrades for flooring projects designed to finish off each job for memorable results.

Pull up a chair and join the conversation.

In Flooring Foundations 201, Victor sits down with Mike, Casey, and Woody for a roundtable discussion about upgrades—and why dishing up dessert isn't really about selling more. It's about listening, understanding the customer's vision, navigating budgets, and helping people make choices they'll feel good about today and tomorrow.

Along the way, we'll explore how thoughtful questions, honest conversations, and a little advocacy can uncover opportunities to create a better experience—and perhaps a better floor.

Welcome to Dishing Up Dessert.